HanCook is a popular Korean restaurant chain with locations throughout Ho Chi Minh, Vietnam. To appeal to their target audience of teenagers and students, the owner wanted their new menu to have a 'kawaii' (cute) feature. Our team decided to incorporate a 'digital style' into the design, with special features like Instagram posts and window screens that are familiar to the younger demographic. The result is a fun and eye-catching menu that is sure to resonate with HanCook's target audience.