HANCOOK - TET VIET MINH
Hancook - Korean Fast Food is a chain of four restaurants situated in Saigon (Ho Chi Minh City). We have established a longstanding partnership with the restaurant's owner, Mr. Tuấn, collaborating on a wide range of projects. These projects have included the creation of the restaurant menu, the development of promotional materials like packaging, napkins, business cards, and various branding items tailored for in-house use.
As the Vietnamese New Year (Tết) 2024 draws near, Mr. Tuấn has reached out to us to design promotional materials for the festive season, which will be made available for purchase, with some being intended as gifts for his cherished customers.
6 Red Envelopes
Fabric Hand Fans
The owner's request encompasses three essential components: paper fans, a full deck of 52 cards, and a set of six red envelopes. The selected designs seamlessly incorporate well-known Korean dishes. The primary target audience for these materials includes both college students and families. Therefore, the owner has emphasized the need for vibrant, bright and youthful color palettes.
A set of six red envelopes is given to customers as a gesture of gratitude from the restaurant. The artwork featuring watercolor-style drawings of dishes on the red envelopes is created by DigitalArtsi.
A 52-card deck with digital painting-style artwork featuring various Vietnamese dishes, including two jokers and each royal card featuring a different Korean dish from Hancook.