CHALLENGE

​

“Vietnam, the biggest hub for illegal rhino horn trafficking, has done little to stop it’ – an online article titled Los Angeles Times. Since 2015, this issue has been extremely harsh in Viet Nam. Some Vietnamese believed that rhino horn can cure cancer, which made them hunt for them. I am Vietnamese and I am aware of the cause of this issue came from misleading knowledge. Not only rhinos but there are also other animals like elephants and tigers are threatened because of this belief.

​

My purpose is to provide information, by giving them the truths of these beliefs and the facts that they have not known yet. “Just because you do not see it, does not mean it is not there. Just because you do not witness it, doesn't mean it does not happen.”

​

SOLUTION

 

I came up with 2 Popup Books. The first book, I call “THE RED BOOK” and the second one is “THE GREEN BOOK”. Why popup? I understood that it would be boring if give truths and facts with just texts and images. That is why, to stimulate the readers, 2 popup books let them directly interact with each page and encourage them to turn to the next page till the end.

 

“THE RED BOOK” is the “ugly” truths and facts about the situations of 3 animals at the present. I choose the “hot” colors to emphasize the seriousness and harshness.

 

“THE GREEN BOOK” is more of my imagination of the future if we save these animals. I choose the “cool” colors to show the brightness, freshness, and harmony of the future.

 

How to connect 2 books for readers to read both. A poster and the last page of 2 books will do. How?

 

I will show you now.

 

 Let the journey begin. Please enjoy!